The exercise opens with a thought focusing phrase (prompt)
The AgileBrain exercise provides a priming sentence stem or prompt and asks the participant to complete the sentence by selecting images that match that feeling. AgileBrain exposes the images for very short periods – just enough time to respond emotionally, not rationally. The specific images that are selected and the speed of those selections are captured, allowing AgileBrain to measure the intensity of need the participant feels in each specific need area or cell.
Speed is the key
The first thing people notice when taking AgileBrain is that it moves very fast. We know from neuroscience that the brain processes images in a specific way: The brain takes about 200 milliseconds to recognize an image. Then, the brain responds emotionally to the image.
After about a second the brain begins to rationalize (“cognitively reprocess”) what it is seeing. By keeping responses within the emotion-only period, AgileBrain is able to measure authentic emotional reactions while filtering out cognitive biases and attempts to “game the system.”