The Framework
Self
Material
Social
Spiritual
Aspirational
Potential
Success
Recognition
Purpose
Experiential
Authenticity
Immersion
Caring
Ethics
Foundational
Safety
Autonomy
Inclusion
Justice
Self
Material
Social
Spiritual
Aspirational
Potential
Success
Recognition
Purpose
Experiential
Authenticity
Immersion
Caring
Ethics
Foundational
Safety
Autonomy
Inclusion
Justice
Combined for the Needs Framework
4 domains x 3 levels = 12 distinct emotional needs, each with its opposite
Self
Material
Social
Spiritual
Aspirational
Potential
Success
Recognition
Purpose
Experiential
Authenticity
Immersion
Caring
Ethics
Foundational
Safety
Autonomy
Inclusion
Justice
Self
Material
Social
Spiritual
Aspirational
Limitation
Failure
Scorn
Materialism
Experiential
Conformity
Stagnation
Uncaring
Wrongdoing
Foundational
Insecurity
Disempowerment
Exclusion
Injustice
Emotional Needs – Positive & Negative
All 12 emotional needs (4 domains x 3 levels) can be expressed in the positive (want more of // promotion) and in the negative (want less of // prevention).
Self
Material
Social
Spiritual
Prompt
The AgileBrain exercise provides a priming sentence stem or prompt (e.g., “When I think about my work, I wish I could feel a little more (for positive images) / less (for negative images)…) and asks the participant to complete the sentence by selecting images that match that feeling.
AgileBrain exposes the images for very short periods – just enough time to respond emotionally, not rationally. The specific images that are selected and the speed of those selections are captured, allowing AgileBrain to measure the intensity of need the participant feels in each specific need area or cell.
When I think about _________, I wish I could feel…
At the most basic level we have 3 Levels x 4 Domains = 12 Needs
Like fingerprints, no two AgileBrain® profiles are identical. AgileBrain assesses twenty-four different emotional needs, the positive and negative energies associated with the twelve cells of the motivational matrix. If we reduced the AgileBrain algorithm to a simple binary “on vs. off” for each of these twenty-four needs, we would still end up with 6.204484e+23 (that’s 23 decimal places or 620 sextillion, more than the total number of gallons of water on earth!) possible combinations.