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Recommended Reading

The Neurological Perspective

  • Feeling & Knowing: Making Minds Conscious by Antonio Damasio (2021)
  • The Strange Order of Things: Life, Feeling, and the Making of Cultures, Damasio (2018)
  • Self Comes to Mind: Constructing the Conscious Brain, Damasio (2010)
  • Descartes’ Error: Emotion, Reason, and the Human Brain, Damasio (2005)
  • Looking for Spinoza: Joy, Sorrow, and the Feeling Brain, Damasio (2003)
  • The Feeling of What Happens: Body and Emotion in the Making of Consciousness, Damasio (1999)

The Social Psychological Perspective

  • Before You Know It: The Unconscious Reasons We Do What We Do by John Bargh (2017)
  • Social Psychology and the Unconscious: The Automaticity of Higher Mental Processes, Bargh (2013)
  • Subliminal: How Your Unconscious Mind Rules Your Behavior by Leonard Mlodinow (2012)
  • Strangers to Ourselves: Discovering the Adaptive Unconscious by Timothy D. Wilson (2002)

The Behavioral Economic Perspective

  • Thinking, Fast and Slow by Daniel Kahneman (2011)
  • Predictably Irrational by Dan Ariely (2008)
  • How We Decide by Jonah Lehrer (2009)

Popular Reads

  • The Undoing Project, a Friendship that Changed our Minds by Michael Lewis (2016)
  • Blink, the Power of Thinking without Thinking by Malcolm Glazer (2007

Recommend Watching

The Quest to Understand Consciousness

Every morning we wake up and regain consciousness — that is a marvelous fact — but what exactly is it that we regain? Neuroscientist Antonio Damasio uses this simple question to give us a glimpse into how our brains create our sense of self.

Credit: Antonio Damasio | TED2011 | March 2011

The Puzzle of Motivation

Career analyst Dan Pink explores the building blocks of motivation, starting with a fact that social scientists know but most managers don’t: Traditional rewards aren’t always as effective as we think. Listen to make it clear for yourself, and maybe you’ll get ahead with the presentation.

Credit: Dan Pink | TEDGlobal 2009 | July 2009

Are We in Control of our Own Decisions?

Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we’re not as rational as we think when we make decisions.

Credit: Dan Ariely | EG 2008 | December 2008

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